Video: Lovely Sex Toy Described as FitBit for the Penis

Fitness tracking cock ring sells for $169

Photo: Lovely

It was only a matter of time until wearable fitness apps made their way to the bedroom and, sure enough, a new sex toy has come along which is being described as a FitBit for the penis.

Lovely, which sells for $169, is essentially a silicone cock ring that uses sensors to record love-making data, including top speed, calories burned, and total number of thrusts doled out, according to Mashable.

The bedroom gadget isn't just for tracking analytics, however—it includes a vibrating clitoral stimulator and, as it's also a cock ring, aims to enhance erections by restricting blood flow to one's manhood.

Watch a demonstration video for the Indiegogo-inspired product (below).