Lisa G’s New Sign-Off

September 2, 2009
Photo: The Howard Stern Show

A caller complained about Lisa G’s usual “For Howard100 News, I’m Lisa G” sign-off and Howard agreed, asking Lisa to change it to “I’m Lisa G for the Howard100 News.”

Tim Sabean came in to defend Lisa’s sign-off: “There are formats in place. There are positioning statements.” Howard laughed at Tim’s repeated use of the word “positioners” and demanded Lisa make the change.