Jon Hein Thinks Howard Might Hurt His ‘Brand’ With ‘AGT’ Deal

Later, as clips of other pundits (and, in person, Jon Hein) wondered if the gig might dilute Howard’s “brand”, Howard fumed: “How can I hurt my brand? I think I’m brand-less. What is my brand?”

Howard thought the term was all wrong: “When did reputation get replaced by the word ‘brand’? … I don’t care about my brand. Honestly. At this point in my life, I do what I want to do. … ‘America’s Got Talent’ is going to hurt my brand?! I hurt my brand!”