Later, as clips of other pundits (and, in person, Jon Hein) wondered if the gig might dilute Howard's "brand", Howard fumed: "How can I hurt my brand? I think I'm brand-less. What is my brand?"
Howard thought the term was all wrong: "When did reputation get replaced by the word 'brand'? … I don't care about my brand. Honestly. At this point in my life, I do what I want to do. … 'America's Got Talent' is going to hurt my brand?! I hurt my brand!"