Seth Rogen Talks the Bit He Wrote for Sacha Baron Cohen That Almost Got Him Killed

Seth Rogen stopped by to promote his latest film, "50/50" and told Howard how he got his start in show business at 22 when Sacha Baron Cohen hired him and his writing partner Evan Goldberg to write sketches on "The Ali G Show." According to Seth, they got the gig based on their script for "Superbad."

"The script existed so it was like our writing sample," Seth said.

After learning only Evan had graduated from high school, Howard wondered if he was "the brains of the operation", causing Seth to laugh and explain, "If you met him, you might say otherwise."

While at "The Ali G Show," Seth and Evan wrote the infamous bit in which Sacha (dressed as his character Bruno) tricked a crew of frat boy spring breakers into performing gay stunts. "I'm pretty sure he hired us just so he could use that spring break bit," Seth told Howard.

However, Seth said the spring break bit ended much worse than the cameras let on. "Afterward the guy[s] almost seriously kicked the shit out of him," Seth revealed. Sacha actually had to run from the frat boys, yelling out "Oh f'! F' me!" while staying in character.

"He never broke," Seth said with a laugh.