1. Wake up early: "You got to be a morning man. … Morning radio is the most competitive. It's where radio stations make their money." 2. Be relevant: "I base relevance on: A. What you're paid, and B. What you command in terms of an audience. … There's me and there's no one else. No one!" 3. Ask yourself: "What personality can we bring, tomorrow, to this company that can do what I did?"