‘The Thing with Sirius’

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Howard asked how Jim’s show on Sirius XM’s Raw Dog channel was going, and Jim said he loved doing it–but “the thing with Sirius” is, “if you put something out there that you’re really happy about…that’s it. If you didn’t listen to it that Friday, it’s over.” Since podcasting isn’t an appointment-based platform, Jim’s thinking of making the switch: “I think podcasting has now come to the point where you can develop the audience you really want and you can put asses in the seats.”