Average Internet Celebrities Paid $75,000 Per Instagram Ad

Digital influencers earn five and six-figure sums for Twitter, YouTube, Instagram, and Snapchat endorsements, according to the New York Times

September 1, 2016
Screenshot of a sponsored Kim Kardashian post on Instagram. Screenshot of a sponsored Kim Kardashian post on Instagram. Photo: Instagram

It was already public knowledge that internet celebrities get paid to shill products on their heavily trafficked social media platforms, but thanks to an investigation by the New York Times we now know just how much money they’ve been commanding.

Captiv8, a company which “connects brands to influencers,” admitted digital celebs with three to seven million followers are being paid an average of $187,500 for a single sponsored YouTube post, according to the report. Those same celebrities earn an average of $75,000 for Instagram or Snapchat posts and $30,000 for a single tweet.

What about the up-and-comers in the 50k to 500k follower range? Their earnings are predictably less, but they still make an average of $2,500 for a YouTube video, $1,000 for Instagram or Snapchat posts, and $400 for tweets.

Click here for the full New York Times report, which focuses primarily on the Federal Trade Commission’s recent efforts to shine a light on the darkest corners of influencer advertising.

H/T: Gizmodo.

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