Gary’s ‘Pre-Promotions’ Tour

Photo: The Howard Stern Show

After a break, Howard said Gary had told him about doing ‘pre-promotion’ for his book–a concept Howard discredited: “It’s either promotion or no promotion.” Gary countered that he’d learned the term in the marketing meetings back at K-ROCK, so Howard dismissed the “bunch of shitheads,” asking: “How could you have pre-promotion? It’s promotion…you’re promoting it.”