Muse Uses Artificial Intelligence Technology to Create New ‘Dig Down’ Video
Groundbreaking technology will update video daily with new high-profile names saying lyrics
July 7, 2017
Brit-rockers Muse have announced they will launch one video every day for a month for their new single “Dig Down” using cutting-edge A.I. technology. The video uses a specially-created A.I. tool to scour the internet for footage of politicians, celebrities, and artists — like Donald Trump, Caitlyn Jenner, Mark Zuckerberg, and Ellen DeGeneres — saying words in the song’s lyrics. It then strings them together and times the lyrics to Muse’s background music. Each lyric is spoken by a different person, with subtitles to help hold the song together.
Click here to see today’s video.
The project was orchestrated by tech development agency Branger_Briz as a way to highlight A.I. technology from an artistic perspective. “We think it’s important to have public discourse about the promise and perils of these emerging and incredibly influential technologies and it’s great to work with Muse to instigate those conversations,” the agency said in a statement.
Muse’s next album will reportedly be released in the second half of 2018. Check out the band’s non-A.I. “Dig Down” music video (below).
