Playboy Is Bringing Back Naked Women

“Nudity was never the problem,” explains Hugh Hefner's son Cooper

Photo: AP

Just one year after nixing naked girls from its magazine, Playboy is headed back to its roots.

Cooper Hefner—son of Playboy founder Hugh Hefner—announced that the iconic men's magazine would once again publish pictures of naked women starting in March. "I'll be the first to admit that the way in which the magazine portrayed nudity was dated, but removing it entirely was a mistake," Cooper tweeted on Monday. "Nudity was never the problem because nudity isn't a problem. Today we're taking our identity back and reclaiming who we are."

Check out the tweet (below):

In an Oct. 2015 announcement, Playboy explained their decision to eliminate nude photos from their pages due to online pornography being easy enough to find, and that "times change."

The magazine will return to form with the help of March Playmate Elizabeth Elam, who appears topless on next month's cover (pictured below) along with the caption "Naked is Normal." The upcoming issue also includes an article about "freeing the nipple" and an interview with actress Scarlett Johansson.

Cooper has also published an 1,100 word essay which offers a deeper glimpse into the magazine's vow to return to its roots and to embrace a politically charged philosophy. Check it out here.

Playboy's March issue hits newsstands on Feb. 28. Here's a look at the cover:

@PLAYBOY MARCH/APRIL ISSUE! Not only am I excited and honored to be on the cover of an iconic magazine that has historically encouraged the dialogue of important social issues while standing on the right side of history; I'm so excited to be on the cover of this specific issue! If you know me you know I have always been team #freethenipple. Women's bodies have always been a topic of conversation. We can be over sexualized and we can be made to feel ashamed of our bodies. I've never subscribed to those narratives and this issue of Playboy celebrates that. Naked really is normal. On top of that Playboy has always put a person behind the face. I was so excited to talk about things that are important to me, and read them echoed through out the issue. Me and Van Jones in the same magazine?! Come on!! All of this while being some of the nicest/coolest people I've gotten a chance to work with. Thank you @gavinbondphotography for capturing these pictures, thank you @thisannaisbananas for capturing me in words and thank you to @deacsy and everyone at playboy who had a hand in this issue! 🐰💛 #nakedisnormal

A photo posted by Elizabeth Elam (@elamelizabeth) on