On Friday, Kentucky Fried Chicken revealed that beginning April 23, actor Rob Lowe would be the latest in a prestigious line of performers to fill the Colonel's white suit for a nationwide campaign.
Brought in to advertise KFC's new hand-breaded spicy chicken Zinger sandwich, the former Stern Show guest's Colonel had his coming out in an inspiring, ambitious, '60s-set ad. Lowe's Colonel, dressed as an astronaut, gives a speech announcing that KFC is pushing the boundaries of their spicy chicken, with aspirations to launch the Zinger into space (below).
The development has a personal connection for Lowe. "My grandfather was the head of the Ohio chapter of the National Restaurant Association in the 1960s and took me to meet Colonel Harland Sanders when I was a kid. It was a big deal," he said in a statement. "I thought this would be a nice homage to both Colonel Sanders and to my grandfather. Plus, we're sending the Zinger chicken sandwich to space. You kind of can't beat that."