Maroon 5 frontman Adam Levine is executive producing a new YouTube series called “Sugar,” according to reports. The show will star a mound of musical celebrities—including not only Adam and his band but also fellow Stern Show veterans Kelly Clarkson and Snoop Dogg—and is set to debut Aug. 15.
Inspired by Maroon 5’s ultra-popular music video of the same name (above), in which Levine and his band crash a series of Los Angeles weddings, the eight-episode series will feature a different artist each week as they surprise superfans who have given back to their communities. Other musicians set to star on Season 1 include Charlie Puth, A$AP Ferg, Bad Bunny, and Blake Shelton, the latter of whom Adam discussed working with on “The Voice” during his most recent Stern Show visit.
“I'm really excited to show this interesting show/experiment filled with many different experiences and emotions; based on the concept behind our video for ‘Sugar.’ I'm extremely grateful and equally excited for all who participated on both sides of the camera,” Adam said in a statement.
Adam has crashed more than just weddings as of late. In the recently released music video for Maroon 5's “Wait,” he crashed a funeral in his underwear. And while he didn’t crash the Stern Show during his most recent visit to the studio, he did treat Howard and his listeners with a heartfelt tribute to the late rock star and longtime show guest Chris Cornell. Listen to Adam covering “Seasons” (below) and watch his full performance on the SiriusXM app in the Howard Stern Music section.